Berlin’s Black Label Properties Opens New Office in Hong Kong

Berlin international estate agency Black Label Properties has opened a new office in Hong Kong to help cater for the growing demand for German real estate in China.

Chinese investors have become increasingly important for the Berlin property market and Mrs Nancy Yuan, Black Label’s Director Asia, has been overrun by requests from China and Asia. Revenues for the Chinese market have already risen to several million euros in the first half of 2017.

Founded in 2011, Black Label has made its name as an innovative full-service real estate broker in Berlin, and they have already become the first stopover for Chinese and Asian investors attracted to buying apartments, houses or villas in top districts like Prenzlauer Berg, Charlottenburg, Wilmersdorf and Berlin-Mitte. With their new office in Hong Kong, Chinese customers now have the opportunity to purchase real estate in Berlin from them directly.

I am delighted that Black Label now has a direct presence in Asia,” said Nancy Yuan. “Our office in Hong Kong not only offers our customers, partners and service providers a base in China, but also a gateway for clients across South-East Asia who are interested in Berlin. The intensive customer support we offer was new to the Chinese market and we are already receiving numerous new requests based on recommendations from existing customers. This shows that we are on the right track”.

In addition to offering a professional property purchasing service, partnerships with Chinese-speaking lawyers and other consultants means that Black Label can offer its Asian clients important advice and information on tax, law, visa applications, company foundations, studies in Germany, contacts with embassies, chambers of commerce and other support organisations in both China and Germany. With the support of the Black Label team, it is now also easier for German private customers to sell their properties directly to China.

Nancy continued “We held numerous information events in Hong Kong, Hangzhou and Shanghai, but also within the Chinese communities in Germany, where our advice includes tips on the numerous regulations that clients have to be aware of in the German real estate market. Over the past three years, the entire Black Label team have compiled information for Chinese customers in their own language and established a network of partners to support our clients.”

Black Label’s move into China comes as interest from Chinese investors is increasingly expanding beyond countries such as Australia, New Zealand, USA and Canada. In the opinion of Black Label Director Achim Amann, the Germany has turned out to be the most important investment destination in Europe from the point of view of many Chinese people overnight.

If Berlin remains open and welcoming, it can and will benefit enormously from this new and growing interest. Our well-regulated and secure property market is also very attractive to institutional Chinese investors are currently looking worldwide for safe investment opportunities,” commented Achim Amann. “A special value is placed on our very transparent way of pricing and selling a property, and in the future, Germany and Berlin will play an even greater role than we can even guess today, as markets in China and Asia, in general, continue to develop.”

For more details about the full-service package offered by Black Label Properties, visit: