6. Which third-party-connections do exist?
To ensure a comfortable use of our website and for statistical analysis we use several third-party-services. This may result in transmission of data from our website to the provider of the service.
6.1 Google Analytics
Google uses this information in order to analyze the usage of our website. Google will generate reports about user activities on our website and the processed data may be used to make pseudonymized user profiles.
We use GA solely in Anonymize-IP-Mode. This means, your IP-address will be shortened when you visit our website from within the European Union or from another country of the Agreement on the European Economic Area. Only in exceptional cases the whole IPaddress will be transmitted to a Google server in the USA and shortened afterwards.
Your IP-address will not be combined with other data from Google. You can set your browser to reject cookies in general. By clicking here https://tools.google.com/dlpage/gaoptout?hl=de you can install a browser plugin that prevents being tracked by GA.
As far as personal data is processed in the USA we point out that Google is EU-US Privacy Shield certified (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active) Further information on how Google is processing your personal data can be found here https://policies.google.com/privacy.
Your personal data will be deleted or anonymized after 26 month.
Additionally we use GA to evaluate data for statistical reasons from Google Ads and the GA Advertising Features. You can deactivate this by clicking here https://adssettings.google.de/
6.2 Google Maps
For the purpose of localizing our property and our headquarter we embed the web mapping service Google Maps. This service is also offered by Google. The use of Google Maps establishes a connection to a Googler Server in the USA.
Personal data processed can be in particular your IP-address and your current location.
Legal basis of processing your personal data in this context is Art. 6 p. 1 s. 1 lit. a GDPR. A connection to Google Maps won’t be established without your consent.
Further information on how Google is processing your personal data can be found here https://www.google.com/intl/de_de/help/terms_maps/ .
6.3 Google Tag Manager
We use the Google Tag Manager to bundle the data streams on this website. The Tag Manager itself neither collects nor saves any data. It is just transmitting the data to different web analytics tools like GA and Google AdWords.
6.4 Google Ads
We also use the Google Ads remarketing functions, an online advertising platform by Google. Thereby we can show you our properties and services on other websites within the Google Advertising Network. Your interaction on our website is recorded so we can display information about our properties and services you already showed interest in.
Personalized Google Ads can be deactivated here https://adssettings.google.de or here https://optout.aboutads.info . Further information on Google’s data privacy and your setting options can be found here https://policies.google.com/privacy .
Additionally we implemented Conversion Tracking by Google Ads. In case you click on an ad a cookie will be set to inform us that you clicked our ad. These Cookies expire after 30 days. They do not include any personal data and do not serve to personally identify you.
For an appealing design and an easier understanding of our services we implement videos via YouTube. Legal basis is Art. 6 s. 1 p. 1 lit. a GDPR. Videos won’t load and your data won’t be processed unless you give your consent.
Diese Webseite verwendet das Analysetool “Smartlook” von Smartsupp.com, s.r.o., Milady Horakove 13, 602 00 Brno, Czech Republic, welches anonymisierte Auswertungen der Webseitennutzung ermöglicht. Damit wird das Nutzverhalten der Besucher anonymisiert erfasst und u. a. nach Cursor-Bewegungen oder Klicks ausgewertet. Die Erkenntnisse aus den Analysen von Smartlook dienen der Optimierung der Usability unseres Webauftritts.
Die gesammelten Informationen sind nicht personenbezogen und werden von Smartlook nicht an Dritte weitergegeben. Wenn Sie keine Aufzeichnung wünschen, können Sie dies hier tun: https://www.smartlook.com/opt-out
Näheres kann der Datenschutzerklärung von Smartsupp entnommen werden: smartsupp.com/privacy
6.7 Facebook Ads Conversion-Tracking (“Facebook-Pixel“)
This website uses a tracking code (also called “Facebook Pixel”) from Facebook, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. This tracking code works on a cookie basis and records personal data, specifically user behaviour and traffic on our website. In the process, data is passed on to Facebook. If a user is logged in to one of the Facebook services, the tracking code can identify such users and process the data on usage behaviour for the purpose of enabling personalised ad deliveries from this data material, as well as creating similar target groups from the cross-section of website visitors, so-called lookalike audiences. If you wish to object to the collection of data, you can contact us for further information and the options available. You can find more information on this at: https://www.facebook.com/about/privacy
6.8 Microsoft Advertising Conversion-Tracking (“UET-Tag“)
This website uses a tracking code (also called: “UET tag”, “Universal Event Tracking”) from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. This works on a cookie basis and records personal data; specifically, it is used to record the conversion of users who have reached our website via search engine advertising on the Bing search engine. If a user who came to our website via Bing search engine advertising fills out a contact form, they are redirected to a thank you page, which in turn is stored within Microsoft Advertising’s system as a conversion event. This allows us to measure the response of Microsoft Advertising campaigns. However, the system does not provide us with any information other than the anonymized number of users who carried out certain target actions on our website. If you wish to object to the collection of data, you can contact us for further information and the options available. You can find more information on this at: https://privacy.microsoft.com/de-de/privacystatement
6.9 Linkedin Conversion-Tracking (“LinkedIn Insights Tag“)
This website uses a tracking code (also called: “LinkedIn Insights Tag”) from LinkedIn, LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland. This works on a cookie basis and records personal data, specifically it is used to track the conversion of users who came to our website via our advertising on the LinkedIn career network. This allows us to track the response of LinkedIn advertising campaigns. This allows us to see the number of campaign traffic, the conversion count, as well as the contact information of users who have completed a lead form. If you wish to object to the data collection, you can contact us for more information and the options available. You can find more information on this at: https://www.linkedin.com/legal/privacy-policy
For more information, please see the ‘about Hotjar’ section at https://www.hotjar.com/about-us/